They moved me to Kansas City, MO and I worked for the company for eight years before finally moving home and joining back up with my father, who had left flooring contracting to start a wholesale distributorship in our hometown of Rochester. It was there that the idea for Revel Woods was born. Photo by Stephen S Reardon Photography. JD: To simplify the hardwood flooring buying process.
Hardwood flooring is such a large purchase, with huge ramifications, both positive and negative. Making matters more complicated is the fact that what works best is truly situational. We have a lifetime of experience sourcing and selling hardwood flooring.
From where does Revel Woods source wood? JD: We have been in the wholesale flooring business for the better part of the last decade, so when we combine that knowledge and experience with our leadership positions in the National Wood Flooring Association , we are fortunate enough to have meaningful sourcing connections all over the world. When we came up with the concept for Revel Woods, we wanted to do something special.
We wanted to target the higher end of the market, so everything we offered to be of the highest possible standard. Every single one of our suppliers is vetted by us personally, we toured their facilities, we studied their materials, and their processes, we even paid attention to how they treated their employees.
We developed personal relationships with these suppliers, so they do not see us as simply a source of revenue, but truly believe in what we are doing to advance the entire industry, and have been genuinely invested in our success. Every one of our chosen suppliers is in the United States or Canada, not just because we believe in North American manufacturing we do, strongly , but because we wanted to work with people we had a strong connection with.
The result of that is a level of quality and service that would have been much more difficult to achieve from an overseas supplier. Our customers love us for this approach. What are the characteristics for high quality wood? And what are the characteristics for low quality wood? JD: There are so many things that can have an effect on the performance of your floor that get super specific. Many of them will not show up until long after it has been installed such as if it was not properly dried and milled.
For example, if the lumber was not dried properly, it could warp due to no fault of the homeowner, but the homeowner will likely have to pay for it. Usually, trying to save money in the wrong areas can be the most expensive mistake you can make. One sign of less expensive flooring is shorter lengths this does not include fancy patterns like herringbones. If one of your friends owns a floor like this, be nice to them, they think they got a deal.
On the contrary, longer length boards with little defects things like holes that make the board not suitable for flooring are harder to come by. Usually, more premium flooring will have a greater number of longer lengths. Price is not the only factor as well. Deal hunting with something as integral and long term to a project as hardwood flooring is a great way to get yourself into serious trouble.
One of Revel Woods many wide plank offerings. Which I can certainly attest to! But the fact that they do this by caring for the customer is 1 in my book.
Revel Woods flooring can be purchased online at RevelWoods. If you have any questions about their floors, what you can expect, the process, etc. And in case you missed it, I had new kitchen countertops installed with my favorite supplier, too! You girls are my rock! And a big thanks to YOU for hanging out with me and keeping me sane on this crazy journey.
Xo, Elizabeth. Looking for more inspiration? Like 1. May 23, Comment from Revel Woods Hardwood Flooring:. Thanks Danielle! We're excited to continue to work with your clients to help them find the perfect hardwood for their space makes it easy with your incredible design recommendations!
Erin Williams Average rating: 5 out of 5 stars. Just added Revel Woods floors to our home yoga studio- gorgeous!! Floors holding up beautifully- including 2 huge dogs running around. Team was professional and fast. Really helpful in choice of flooring best suited to both use and decor.
Great experience! Will be using for main floor reno too. Like 2. May 20, Thanks Erin! We love that the floor works for all the demands of your space - especially your awesome dogs! I have purchased and installed my new floor and I love it. The website is very easy to use and offered many beautiful options to chose from. I would love to post some pictures once everything is complete and will show just how beautiful my floors really are!
I highly recommend this product! We know not only exactly where our lumber is sourced from, but also the nitty gritty details — from the ingredients used in the wood finishes all nontoxic , to the fair treatment of the employees who bring the raw lumber to hardwood flooring.
Every hardwood floor we offer is handmade, custom-curated, responsibly sourced, and deliberately selected for excellence. Get Started. There's a right way to do hardwood floors. A lesson from the food industry To better illustrate the issue with selling any hardwood floors to anyone who will pay for it, we turn to the food industry. We think not.
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