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By Andy Wright on October 4, Andy Wright. So, I believe the demand will continue to grow. Rural viewers are willing to pay too. Hindi general entertainment channels GECs , sports and movies genres have played a pivotal role in the growth of HD viewership. Sales of Amazon Fire Stick, a device that helps stream VOD content on TV, or even Chromecast devices indicate that people are indeed watching content on demand on bigger screens, but they might not be giving up on TV channels altogether.
Like us on Facebook and follow us on Twitter. Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates. He plotted a relaunch during the s, but investors dismissed it as lacking financial upside. RFD offers advertisers, including General Mills and Geico, access to two underserved groups: the roughly 27 million U. In other words, people like Gottsch.
Conglomerates such as Viacom, owner of MTV and Nickelodeon, use their massive leverage to negotiate their new channels into clogged lineups. Tiny RFD, armed with only market research and letters from potential viewers, until recently relied almost wholly on viewers who owned Dish Network and DirecTV satellite dishes.
Since going for-profit in — after the Federal Communications Commission ruled that airing cattle auctions no longer qualified as public-interest programming — Gottsch has been on a quest to broaden his audience.
That helped close national carriage deals with Comcast and Time Warner. Gottsch has heard that kind of thing for more than 20 years and is responding as he always has: by trying to prove the naysayers wrong. Later this year, he also plans to make good on promises of a rural-news department with bureaus in Washington, D.
He also expects a profit, in spite of spending on new ventures.
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